Psssst – does my hair look old?
Neither wrinkle creams nor treadmill time will diminish the latest worry for aging baby boomers. That’s why the number of anti-aging hair care products is growing on supermarket shelves near you.
One of the biggest complaints mature adults have about their hair is that it gets thinner. (That actually starts happening in our late-30s, due to a decrease in the number of active hair follicles according to scientists at Procter & Gamble.) But after 40, our locks also become more brittle and fragile. And if we color our gray hair or use other chemical treatments, we damage it further.
Voila! The beauty industry is pushing new hair products to the 82 million of us between the ages of 45 and 64. And they’ve learned a thing or two from the skin-care industry:
To attract older men and women, skin-care products developed new language cues. Most avoid the words “old“ and “age“ and focus on “results.”
If only our younger selves had known about the preventative steps which can be taken to maintain our hair’s soft and shiny appearance… We would avoid anything that causes repeated tension or pain – like aggressive brushing while drying or tugging with a flat iron. Thankfully, Floridians of all ages learn to stay out of the sun because UV rays damage our hair as well as our skin.
I guess I’ll just have to shampoo, condition, add volume and shine to fool Mother Nature (and the general public) for one more day.
Like the wrinkles on my forehead weren’t enough to worry about….