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Paintbrush

I’ve discovered my dream job: Naming shades of paint.

Sherwin-Williams offers 1,500 different colors of paint and the Cleveland-based company relies on just one woman to name them all. Jackie Jordan, director of color marketing, draws inspiration from foods, books, song lyrics – pretty much everything.

Jordan has been with the company for 27 years and has come up with more than 10,000 paint names. “Blue Sky,” Cherry Tomato” and “Stolen Kiss” are a few of the easy ones. “Wall Street” refers to a dark gray shade, while “Indulgent” is actually lavender. The intention is for homeowners to develop an attachment to their chosen color.
“It’s an emotional thing,” Jordan says. “People like to have an association with a particular color.”

Most colors have a life span of 10 to 12 years, but the names stick to their respective hues forever. However, they can’t have too many letters or they won’t fit on the a paint card. Names with three or more words are rare, making up only 3 percent of colors.

The longest? “Colonial Revival Green Stone.” (I’d definitely keep ‘em short and sweet.)

Where do I apply?

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