Recently I overheard two twenty-something sales clerks snickering. “Can you believe that old lady asked where the junior department was?” They might have approved if she’d asked for the location of “sack cloth and ashes.”

While it’s true that women of a certain age probably shouldn’t don tiny shorts or spandex, their wardrobe doesn’t need to be dowdy. What does “age appropriate” dressing actually mean?

Women of any age can pull off the season’s hottest trend when it’s done the right way.

Just ask Iris Apfel, the chicest 95-year-old in New York (if not the world.) The fashion icon celebrated her 95th birthday by unveiling an affordable new clothing line with INC International Concepts, exclusively sold at Macy’s. The curated collection is a throwback to the mod ’60s and features around 40 styles including statement necklaces, clunky bangles, and shift dresses. With the “Iris Meets INC” collection priced from $24.50 to $199.50, it’s never been easier to dress fashionably.

Charla Krupp, author of How Not to Look Old, wants women to stop forgoing style for comfort. “I think women in America are so hung up on comfort, they walk around in clothes like they’re going to the gym,” she says. “If you dress well, you will get people to sit up and take notice.”

Iris Apfel + INC : International Concepts Lunch

Iris Apfel