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According to the headlines, “the Pantone Color of the Year 2023 is a fun and fearless hue.”
Evidently, I am neither.
I can’t imagine, say, sitting on a sofa on “a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundless shade.”
Be advised, the color will soon pop up in stores, be worn on the runway, and get brushed on the walls of our homes. When selecting Viva Magenta 18-1750, the color experts determined “it had to be a courageous color that reflects inner strength. Strong and spirited, Viva Magenta landed the role.”
“The last few years were transformative in many ways in terms of people’s sense of self, and the way well-being, priorities, and identity are being thought about,” says Laurie Pressman, vice president of the Pantone Color Institute, which provides customized color standards, brand identity and product color consulting as well as trend forecasting with the Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
The folks at Pantone say it’s a modern color that can be used in bold new ways, from eyeshadow to an attention-grabbing accent wall. (I’m more of a gray or beige girl, myself.) They chose it after extensive research—including inspiration pulled from art exhibits, travels, fashion shows, even TikTok videos.
I think I’ll just wait and see…
Renee Garrison is the award-winning author of two Young Adult books, “The Anchor Clankers,” and “Anchored Together.” She is Past President of the Florida Authors and Publishers Association.
Lynn Geary said:
Does my red living room qualify as Magenta?!😂