One of the growing movements in business, today, is the emphasis on giving back. More and more companies realize they can make a difference in people’s lives while still improving their bottom line.
Here’s a terrific example: The shoe company TOMS designated “One Day Without Shoes” in 2007. Since then, their efforts have resulted in 2 million pairs of shoes donated to children in more than 50 countries. April 29, 2014 is this year’s designated day.
It began when TOMS founder Blake Mycoskie — who also answers to the title Chief Shoe Giver — traveled to Argentina in 2006. He saw just how many challenges children face when they grow up without shoes, from infections and injury to reduced education opportunities (since many schools require children to wear shoes.)
So no shoes, no education, no future.
The TOMS tagline, “Leave Your Footprint,” reflects how much we, as individuals, can be part of something bigger than ourselves.
This week, why not skip the pedicure and buy a child a pair of shoes, instead?
For more information on raising awareness visit http://www.onedaywithoutshoes.com.